A: Since January 13 the State Council executive meeting to accelerate telecommunications network, wide network and the Internet “triple play” resolution, the “triple play” sustained attention. In this year’s “two sessions\”Online Expo.”
should be noted that, “triple play” is the general trend, conditions have been ripe. Network integration with the need to meet certain rules. Evolution path from the global view of network convergence, “triple play” can be divided into four phases: in 1978, an American scholar with three laps Negroponte described the computer industry, publishing and printing industry and the broadcasting, film industry 3 overlap the boundary between large industries, indicating that the three circles overlap is the fastest growing and most promising areas, this is the first stage; the last century 80’s, computers, radio and television networks, telecommunications networks, “triple play “concept was formally proposed, this is the second stage; to 90s of last century,” triple play “expansion of telecommunications networks, radio networks, the Internet, this is the third stage; with the communications media properties has become increasingly prominent , the new “triple play” will be communication network, the Internet and media convergence, many Western countries have now entered the so-called Phase IV.
Specifically, from the technology perspective, the “triple play” is a network to promote the process, from a web,cheap nike air max, the second network, three networks, the four networks and then to N network integration. In recent years, the telecommunications industry restructuring, our country’s fixed telephone network and the integration of mobile telephone network to complete the “One network integration.” With the 3G license issuance and the rapid development of mobile Internet, “the second network integration” gradually. “Triple play” is carried out based on the above, focusing on broadcast television and the telecom network two-way access.
demand from the market point of view, with the growth of Internet and communication services, consumer demand major changes in the structure, put forward more and more integrated business and personal needs. “Triple play” truly, the broadcast networks can not only provide TV programs can also provide Internet and voice communications services. The Internet and telecommunications networks, the network can better develop TV, mobile TV and other services to share radio networks abundant resources.
from the industrial policy and regulatory policy perspective, the major Western developed countries in the last turn of the century has relaxed the telecommunications industry and broadcasting industry regulation, eliminating the two-way entry of legal barriers. While radio and television services and telecommunications, integrated business involved in the competition, making the relevant market was the rapid development, which gives us a very good experience and enlightenment of reference.
In fact, as the telecommunications industry, Internet industry and the broadcasting industry, the integration of the three major information industry, “triple play” to stimulate economic growth and plays an important role in promoting social progress.
fusion products appear to provide new business opportunities, create new business models. In telecommunications, the Internet and cable television in the process of integration of the three major industries,cheap jordan shoes, the industries existing products and services will continue to exist. Meanwhile, the original independent technologies, products and business models complement each other infiltration in the formation of a large number of new products and services. For example, the integration of Internet and telecommunications networks had VoIP (Internet telephony or IP phone), cable television and Internet integration of the formation of IPTV, VOD and so on.
industry convergence will bring new software, hardware and service needs. Telecommunications companies, Internet companies and broadcasting companies to provide new business, must be based on the existing resources to add new inputs. Meanwhile, the integration of products into demand for new terminal development and production of hardware and software requirements for the integration of products, services market will emerge. For example, telecommunications operators to offer IPTV services, will develop set-top box with the new streaming media technology.
industrial integration with the new market will attract new participants, to promote related industries and the sustainable development of the market. Telecommunications, Internet and cable television the potential convergence of three major industries, as new players enter the space provides a broad, while the new entrants bring creativity, technology and capital, but also for integration of industrial development into an endless stream of activity .
for the general public, “triple play” performance is the most intuitive phone, TV and computer screens of the “three screen” integration. Phone can watch TV, Internet, television can call, Internet, computer, you can call, watching TV, the three cross-cutting, you have me, I have you. Meanwhile, consumers use the fixed telephone, Internet, watching TV, just a line of access, time payments, on the whole,cheap nike dunks, conducive to lower rates of packaging.
In addition, the company originally belonging to different industries in the same market on the provision of services, to increase the welfare of consumers, Shi Chang competition is Cujin; different industries to achieve shared Zi Yuan, Ye Wu and Li Yong and mutual access to markets, resources, Pei Zhi further be Youhua. “Triple play” will lead to market opportunities, will create significant employment opportunities. The new technology spread to other industries, enterprise information, rural information and personal information will increase as the level of the end makes the level of the information society to a new level.
be pointed out that the “triple play” is not simply tied to existing business and services, but by fusion to create more products and services. With the “triple play” continuous progress, the information channel segment is broken, rich content and differentiated services to bring consumers more choice space.
short, the “triple play” not only meet consumer leisure, entertainment and socially diverse needs, you can also get rid of monopoly, promote competition, reduce the flow of information and socio-economic costs of running the transaction.
Beijing University of Posts and Telecommunications Professor Jian-qiu
Q: The state is promoting the “triple play\I heard, “triple play” people at home can enjoy more movies and television programs. But for now, TV channels have been enough. I ask, “triple play” in the end what good? Why promote the “triple play”?
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